Consumer behavior is continuously changing in the wake of the digital storm. Right from the shopping patterns to comparing prices of items to discovering new products, today’s customers are mostly tech-savvy millennials and Gen Z who want information at their fingertips. And to stay relevant in this ever-changing marketing climate, organizations are revamping their existing strategies. For instance, several startups are focusing on providing an omnichannel experience and reach out to platform-agnostic shoppers. Besides, the rapid proliferation of solutions like data management platforms, customer data platforms, customer intelligence platforms, and others are paving the way for data unification. This enables marketing firms to consolidate customer-relevant information in real-time and deliver an interconnected experience. Also, the widespread incorporation of mobile-first approach coupled with massive investments in machine learning and AI is enabling start-ups to offer personalized consumer experience.
Keeping in mind such drastic transitions, we have compiled this issue of MarTech Outlook in order to assist organizations in the task of finding accomplished solution providers and consulting/service start-ups to help them navigate the MarTech realm. In this edition, we have listed top 10 MarTech startups 2020 to highlight the enterprises that can escalate the chances of your growth. Equipped with innovative technological capabilities, these enlisted solution providers and consulting/services start-ups are transforming the MarTech paradigm at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the MarTech sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of MarTech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.
We present to you MarTech Outlook’s “Top 10 MarTech Startups - 2020”