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Top 10 MarTech Startups - 2022

The marketing industry, among all domains, is highly susceptible to change and constant evolution. Missing out on the new trends in marketing leaves business owners behind, not allowing them to gain a competitive advantage, generate more leads, and attract new customers.

More than ever before, digital marketing is being driven by the needs and wants of the consumer. Consumers want brands to deliver experiences that utilize new technology as soon as it becomes available. With that being said, it is imperative that companies and marketers stay abreast with MarTech and the latest advances in technology to stay on top of the expectations of existing and potential customers in order to deliver the best possible customer experiences.

A unique experience is a must in today’s competitive environment, which is exactly why 81 percent of marketers report that interactive content is better than static content. Infographics, calculators, and videos are excellent tools for capturing the attention of individuals from the get-go and generating qualified leads. As part of an overall content marketing strategy, interactive content can amplify your brand’s voice and presence online. The notion is to ultimately enhance the user experience by using solutions that offer much more than just static information. It is important to take care in selecting the right form of interactive content for each stage of the sales funnel, as this will increase the chances of converting the prospect into a buyer.

Virtual reality isn’t exactly a new concept, but it is a bit of a newer player in the marketing industry. And since its inception, it has definitely skyrocketed. This virtual reality market is projected to grow up to $209 billion by the year 2022. This isn’t unexpected, seeing as how the world was turned upside down due to the COVID-19 pandemic when virtually everything turned digital and “virtual”. Ultimately, virtual reality marketing brings consumers to you rather than you needing to put an exorbitant amount of effort into luring them to you.

MarTech trends are a primary focus for businesses in 2022, as business growth will be a priority in the New Year and advanced marketing tools can help achieve these goals.

Let us know your thoughts.

    Top MarTech Startups

  • Gumball provides a website-based marketplace for advertisers to buy host-read ads directly from podcasters. They enable advertisers to easily access a real-time inventory of podcast shows and book impactful advertising campaigns easily through a modern and transparent buying process.

    gumball.fm

  • With its AI-based omnichannel content generation platform, Omneky is combining deep learning, data-driven design, and insightful computer-generated content to help numerous companies create data-driven, personalized ads for their customers and distribute them through a multitude of digital channels from paid social media to programmatic television and subscription streaming TV.

    www.omneky.com

  • Tomi.ai is a predictive marketing platform that enables long-cycle businesses—including real estate, financial services, SaaS, or EdTech — to reveal purchase intent and use it as a strong signal for digital ads optimization, forward-looking predictive attribution, and predictive lead scoring.

    tomi.ai

  • Agorapulse

    Agorapulse

    AgoraPulse is an affordable, all-in-one, self-service Social Media platform for SMBs and agencies. AgoraPulse is a leading Social Media Management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule & publish content, identify key influencers, monitor social channels, and get stunning reports - all in one easy to use dashboard

  • Bidtellect

    Bidtellect

    Bidtellect is a performance-driven DSP specializing in context-first optimization, cookie less solutions, and quality programmatic. With roots in native, their platform was built on context-driven technology and optimization down to the placement level, ensuring readiness for the cookie less future while achieving performance goals

  • Drip

    Drip

    At Drip, they believe the world needs independent retail. Thousands of ecommerce brands all over the globe trust Drip to build engaging and profitable relationships with their customers. Their ecommerce marketing automation platform has generated more than $2 billion in revenue for their customers since 2018

  • Feathr

    Feathr

    Feathr is the marketing toolkit built specifically for the needs of events and associations. Their lineup of marketing technologies like Ads, Invites, and Conversations work together to help you easily do your best marketing and grow your event attendance and membership

  • Simon Data

    Simon Data

    Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands to develop and deliver incredible personalization capabilities without needing to build and maintain massive bespoke data infrastructure

  • TI Health

    TI Health

    TI Health is a healthcare data marketing & predictive analytics company, focused on real-time healthcare event triggers paired with proprietary insights, designed to engage professionals and patients with omni-channel media messaging

  • Vennli

    Vennli

    Vennli combines primary research, technology, and a proven customer strategy model to find the best solutions to our clients’ most challenging questions. Unlike traditional market research, their team of experts collects and delivers customer insights in record time so that you can swiftly and confidently make strategic decisions that win customer choice