The marketing industry, among all domains, is highly susceptible to change and constant evolution. Missing out on the new trends in marketing leaves business owners behind, not allowing them to gain a competitive advantage, generate more leads, and attract new customers.
More than ever before, digital marketing is being driven by the needs and wants of the consumer. Consumers want brands to deliver experiences that utilize new technology as soon as it becomes available. With that being said, it is imperative that companies and marketers stay abreast with MarTech and the latest advances in technology to stay on top of the expectations of existing and potential customers in order to deliver the best possible customer experiences.
A unique experience is a must in today’s competitive environment, which is exactly why 81 percent of marketers report that interactive content is better than static content. Infographics, calculators, and videos are excellent tools for capturing the attention of individuals from the get-go and generating qualified leads. As part of an overall content marketing strategy, interactive content can amplify your brand’s voice and presence online. The notion is to ultimately enhance the user experience by using solutions that offer much more than just static information. It is important to take care in selecting the right form of interactive content for each stage of the sales funnel, as this will increase the chances of converting the prospect into a buyer.
Virtual reality isn’t exactly a new concept, but it is a bit of a newer player in the marketing industry. And since its inception, it has definitely skyrocketed. This virtual reality market is projected to grow up to $209 billion by the year 2022. This isn’t unexpected, seeing as how the world was turned upside down due to the COVID-19 pandemic when virtually everything turned digital and “virtual”. Ultimately, virtual reality marketing brings consumers to you rather than you needing to put an exorbitant amount of effort into luring them to you.
MarTech trends are a primary focus for businesses in 2022, as business growth will be a priority in the New Year and advanced marketing tools can help achieve these goals.
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