The Covid pandemic not only pushed businesses towards digital acceleration but also changed the paradigm with regard to consumer behavior. As businesses all over the world are turning to digital, marketers—big or small—are adopting relevant technologies in the post-pandemic world as a means of survival.
With the escalating market competitiveness, an increasing number of A-listed brands are looking ahead to derive greater ad spends, views, and revenue with the help of the latest marketing innovations and technologies. Automating marketing efforts help businesses stay relevant and competitive in the market by saving time, increasing productivity, and improving their ROI. To be more specific, marketing technology allows organizations to generate better leads, analyze customer behavior, personalize content, measure marketing campaigns, and more to truly understand how sales and marketing impact the organizational bottom line. To this end, the MarTech sector is seeing full of new start-ups that are contributing to the advancement of digital marketing and related industries.
Keeping such a drastic transition in mind and helping companies navigate the MarTech space; we have assessed scores of MarTech start-ups and picked out a list of best-in-class choices. In our selection process, we looked at the vendor’s capability of fulfilling the needs of buyers with forefront solutions and tackling the industry challenges. We present to you MarTech Outlooks’ ‘Top 10 MarTech Startups - 2021.’