We all know that ‘change’ is a vital aspect in any revolution and the global marketing dynamics is no different. The rise in new technology and innovation in the marketing tech (MarTech) world have brought forth unprecedented benefits to marketers. Today, stakeholders are leveraging analytics, data, and other cutting-edge tools to meet the disparate needs of each consumer and continually entice them with personalized behavior-based marketing. The use of advanced algorithms and analysis to segment unique personas has acted as impetus in delivering highly-effective tailored, customized marketing campaigns. Owing to the customized marketing approach, the interaction between digitally engaged customers and marketers has improved radically and has improved brand loyalty and customer experience.
The proliferation of AI in marketing has automated several auxiliary tasks such as trend analysis and multi-level data extraction. Moreover, the MarTech future has pretty more to offer. In the coming years, we will see heuristic computing abilities at the helm of marketing campaigns and data interpretation will subsequently move to a machine domain through a network of IoT devices.
Albeit the industry is abuzz with talks of ad tech data and other emerging marketing technologies, CMOs often face difficulty on capitalizing on the same. To assist CMOs maneuver in the right direction while adopting Martech, our distinguished panel of CEOs, CIOs, VCs, and analysts along with the Marketing Tech Outlook’s editorial board has selected the most promising MarTech Startups of this year. The startups featured in this edition demonstrate an ability to develop innovative technologies combined with outstanding customer service.
We present to you Top 10 MarTech Startups - 2018.