Being a marketer today is harder than ever. And more exciting, too!
Implementing new solutions, selling and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertising, creative writing, identity resolution, video editing… it’s all in a day’s work.
MarTech is continuously evolving as it is a never-ending cycle of optimization and measurement. Personalization, smart programmatic buying, and omnichannel marketing depend on having the right data at the right time. Using smart analytical capabilities, classifying, collating, and sorting customer related data is opening new avenues to increase sales and customer experience.
Every interaction a consumer has with a product or solution is being utilized for future optimization. Similarly, with the massive amount of data collected from social media, marketers can truly understand what customers need. This aspect helps marketers to harness customer related data in real-time and then quickly modify messaging or branding for maximum effectiveness. By taking into account all of the specific data points across every digital channel over the lifetime of a brand-and-customer relationship, marketing is becoming increasingly personalized. Albeit the industry is abuzz with talks of ad tech data and other emerging marketing technologies, CMOs often face difficulty on capitalizing on the same. To assist CMOs maneuver in the right direction while adopting novel Martech solutions, Marketing Tech Outlook has come up with this edition on most promising MarTech Startups featuring companies such as Hamer Marketing Group, LearningCurv and Open Lock Marketing. The startups featured in this edition demonstrate an ability to develop innovative technologies combined with outstanding customer service.
We present to you Top 10 MarTech Consulting/Services Startups - 2019
