Peter Jakus, VP, Market, and Industry Insights
There is no doubt that data-driven marketing is the future of e-commerce businesses. It helps businesses be upfront and eliminates the blanket approach of one-size-fits-all marketing. However, due to several privacy issues, customers hesitate to share information, barring businesses to secure additional data types to leverage the insights for improved marketing approaches. Peter Jakus, VP, Market, and Industry Insights at Exponea reckons, “Businesses fail to communicate the benefits of data sharing in improving customer experience to their customers.” For instance, streaming platforms such as Netflix utilize customer data efficiently to provide personalized content for a better user experience. Hence, e-commerce businesses need to shift their focus on customer centricity, offer admirable and transparent experiences to the customers, and use their data according to their preferences. This is where Exponea makes a difference with AI-based innovative solutions that enable businesses to maximize profits through targeted and appropriate marketing approaches.
Exponea’s next-generation Customer Data & Experience Platform (CDXP) provides a complete toolset, including AI-driven marketing automation, real-time analytics, and UX optimization with the best-in-class CDP, allowing marketers to launch targeted marketing campaigns for enhanced customer experience. Jakus states, “Our CDXP platform helps businesses connect data from all customer touchpoints into one customer view and lets them orchestrate and execute omni-channel marketing campaigns and initiatives.” The platform uses cognitive tools to understand customer behavior, enabling businesses to launch successful marketing campaigns.
Jakus opines that marketing borders have evolved from acquiring customers to delivering an exquisite experience for enhanced brand loyalty.
This requires cross-departmental initiatives and the different toolsets of CDXP simplify the workflow in one integrated interface to create personalized communication in various marketing channels.
Further, CDXP provides actionable intelligence through meaningful analysis of marketing initiatives and predictive analytics to boost marketing campaigns. More importantly, the platform is flexible enough to mold around the existing tech stack of businesses to create a perfect marketing solution for them. “We provide a lot of education on the implementation and execution of our platform for seamless onboarding of businesses,” says Jakus.
The Exponea platform is not an all or nothing solution; instead, the company allows businesses to choose different packages and features that fit their bill. “Our solution comes in three packages—a standalone CDP, Email package, and the CDXP,” informs Jakus. Meanwhile, with its extensive experience, Exponea provides its customers with best practices and use cases to get businesses up and running in record times.
Several e-commerce businesses in the retail, healthcare, banking, consumer goods, food, hospitality, and other sectors have used Exponea solutions to boost marketing campaigns and enhance brand loyalty. Jakus says, "We offer our services to only those clients that can use our solution to the full." He shares a customer success story of a client, Benefit Cosmetics that wanted to achieve a connected and real-time view across all of their customer data for successful email campaigns. The cosmetic company was sending many emails without any segmentation that did not bore the desired results for them. After implementing the Exponea CDXP, Benefit Cosmetics used a frequency management feature to send the right amount of emails to the appropriate segments of people. So, the customers that responded positively got more emails while the unresponsive ones got fewer emails. "With our CDXP platform and the recommended best practices, the client was able to increase their active subscriber base to 66 percent," extols Jakus.
Established in 2015, Exponea has gained significant success across Europe and is now focusing on recreating that success in the U.S. region. The company’s CDXP is ranked number one on G2Crowd for 2020. Exponea follows a very agile and dynamic development process and regularly expands its features and capabilities. The company is now investing heavily in strengthening data transparency features and adding more third-party integrations to create magical experiences for its customers.