Thomas Adams, Founder and CEO
Every great entrepreneur has an inspirational story where they identified a gap and created an innovative solution to solve it. For Thomas Adams and Ole Fjelberg, the founders of Brandbassador, the story follows a similar path.
During a time when most brands still hadn’t caught on to the power of social media, back in 2009, Thomas established Onepiece. The Swedish onesie brand quickly became a clothing sensation, with sales going through the roof thanks to Thomas and Ole quickly seeing how powerful word-of-mouth marketing could be on social media.
They established an ambassador marketing program and named their exclusive ambassador community, The Piecekeepers. Brand ambassadors were incentivised to execute various tasks on social media that helped the brand to build brand awareness, establish a loyal following of customers and fans; and ultimately generated a lot of revenue.
When Selfridges’ buyers weren’t agreeing to stock Onepiece on their floor, the brand created a task for their Piecekeeper community to go into Selfridges and ask them if they stocked Onepiece. Suddenly there was a demand that Selfridges couldn’t refuse.
Onepiece saw great success from fostering a community of customers, followers and fans which they continued nurturing, even when massive influencers were starting to charge big sums for one-off posts. Ambassador marketing proved incredibly successful for Onepiece, but soon manually managing and making payments to their Piecekeepers took up too much time.
As a result, Thomas and Ole began searching for a tool to help them manage their community, but nothing was suitable. So, they established their own Piecekeeper platform. Soon brands were asking Onepiece about their success. They wanted in on their secret. So they decided to open up the platform to the likes of Daniel Wellington and MVMT - Brandbassador was born.
Established in 2016, Brandbassador is a fully-fledged ambassador marketing platform that has revolutionised word-of-mouth marketing using the power of social media.
Today, Brandbassador is renowned as the #1 brand-building platform in the world. “Our objective is to help activate and nurture relationships with brand’s customers, followers and fans who already love and care about the brand,” emphasises Thomas, the co-founder and CEO of Brandbassador.
Strengthening Brand Value
The Brandbassador platform allows brands to build and manage their community and keep them engaged with gamified marketing tasks. Each task comes with an incentive for the brand ambassadors who successfully complete it and as a result the platform helps brands to increase sales, generate social buzz, get genuine user-generated content and create brand awareness at scale. Brands are encouraged to activate their existing customers, followers and fans to become their best salespeople and improve their brand reach.
Expanding on ambassador marketing, Thomas explains, “The program is all about tapping into the potential of a brand’s customers who likely fall into the category of being micro or nano influencers and giving them the opportunity to make the switch from being customers to brand ambassadors who can drive sales for your brand.”
So how does Brandbassador work?
To begin with, the team at Brandbassador helps clients define their objectives and identify an ambassador marketing strategy that works for their size, nature, and target market. Then, brands can activate people to sign up to their ambassador community through tried and trusted activation campaigns, guided by their CSM.
Our objective is to help activate and nurture relationships with brands’ customers, followers and fans who already love and care about the brand
Once successfully onboarded, Community Managers can create incentivised marketing tasks for their ambassadors using the platform’s innovative ‘Mission Maker.’ With an advanced gamification setup, brands can quickly generate and automate social buzz, engagement and revenue. Ambassadors are incentivized to drive revenue by getting rewards when they complete a Mission in the form of cash, points, gift cards and freebies.
“Businesses can also task their community of loyal customers, followers & fans to create content around causes that matter to their brand to generate social buzz & brand awareness,” states Ole. Integrated with push notifications, the app allows ambassadors to engage with Missions on-the-go from the ease of their mobile devices. The platform seamlessly integrates with all the major eCommerce platforms, like Shopify.
Grow & Engage With Your Community
Brandbassador has achieved several accolades, including G2’s Leader in Customer Advocacy in Fall 2021. They’ve also established exciting partnerships with two leading eCommerce solutions, Centra and Airwallex. Centra is an eCommerce software that empowers brands to serve up direct-to-consumer and wholesale eCommerce while Airwallex allows businesses to transfer funds across the globe, without excessive fees. Brandbassador has ignited several success stories for brands who utilise their platform. Tru Earth has seen increased brand awareness through the assistance of their ambassadors who consistently showcase their products on social media. They love the access to new content created by their own ambassador community that they can use in ads which ultimately drives down the acquisition cost. From day one of launching, Byrokko has seen a huge interest in their ambassador program. They have also experienced a bigger feeling for brand loyalty by their ambassadors which they didn’t experience with previous short-terms collaborations with large influencers.
With the help of Brandbassador, Casely has managed to build a fun and engaging ambassador community. Their one-to-many strategy has naturally resulted in time savings as they no longer have to spend time manually communicating with their audience. While the market still learns about the differences between ambassador and influencer marketing, Brandbassador’s team have worked hard to build a library of resources to help brands understand the nuances and how they impact the outcomes of their marketing campaigns. The effort to be the thought leaders in ambassador marketing is ongoing with much anticipation for 2022.
Thanks to the experience that Thomas and Ole gained from launching their own ambassador program with Onepiece, they’ve now been able to celebrate the successes of other eCommerce brands by sharing their insider knowledge and tools in the form of Brandbassador. Owing to its platform’s capabilities, Brandbassador has over 1 million users on it’s app. By supporting brands to build, engage and manage their communities, Brandbassador stands tall as the right partner in laying the ground for a future-ready marketing environment.